I lead complex product partnerships from opportunity and commercial terms through joint technical development and launch. My 20+ years in consumer internet, search, and mobile advertising now inform hands-on AI and software work.
I am a business development leader with 20+ years across consumer internet, search, mobile advertising, and software. I lead complex product partnerships from opportunity identification through commercial negotiation, joint technical development, and launch.
I draft term sheets, build financial models, and align Engineering, Product, Legal, and Finance around what both companies need to deliver. That work has included custom SDK integrations, new ad-serving capabilities, search distribution agreements, an acquisition, and an IPO.
Today, I build AI-enabled software and agentic workflows for consulting clients, integrating third-party platforms and multiple model providers. I also build and publish independent consumer, web, and browser products.
I enjoy finding ways for companies to build something useful together, working through the product requirements and economics, and staying involved through implementation. I am open to business development and product partnership roles alongside focused consulting engagements.
From early performance marketing and software platforms to AI-native consulting and hands-on delivery.
Increased advertising creative output 10× and reduced costs by 90% for a supplement e-commerce brand. Compared SaaS creative platforms with a custom multi-model agent workflow, modeled unit economics, and designed and implemented the custom solution.
Built web software and agentic workflows for e-commerce clients, integrating third-party platforms and multiple model providers. Developed an advertising growth agent to support campaign planning, creative iteration, monitoring, and performance analysis.
Defined partnership and product responses to privacy regulation and mobile-platform changes, including GDPR, CCPA, and Apple ATT / SKAdNetwork. Coordinated Product, Engineering, Legal, and Finance across 20 global offices.
Sourced, evaluated, and negotiated enterprise MarTech, DevSecOps, and CRM partnerships affecting hundreds of employees. Structured terms around technical requirements, data security, and financial tradeoffs, and led the global rollout.
Led global business development outside Greater China for Mobvista’s mobile-advertising business, managing publisher, attribution, mediation, and app-store partnerships. The business generated $209M outside Greater China in 2019, up 35% year over year.
Led partner-contract coordination for Mobvista’s HKEX IPO: audited agreements, restructured terms for listing compliance, and renegotiated sensitive commercial terms with Legal, Finance, and global partner teams.
Led the response to a post-acquisition regulatory review of Mobvista Group’s cross-border acquisition of Nativex. Reached a mutually acceptable resolution and oversaw data localization, data deletion, third-party audits, and ongoing reporting.
Initiated a product-development partnership with Supersonic and Playdots, beginning with Two Dots. Led multi-party commercial negotiations and coordinated joint engineering work on new ad-selection logic and unified revenue reporting across the two advertising platforms.
The initial pilot delivered a double-digit increase in publisher advertising revenue, leading to expansion across Playdots’ apps and Supersonic’s publisher network. Negotiated terms that balanced technical feasibility, revenue share, and time to market.
Scaled an early SDK-based mobile advertising program through integrations with publishers including Imangi Studios (Temple Run) and Sega. Scoped custom SDK implementations and embedded engineers at partner offices to co-build capabilities the products could not deliver independently.
Sourced opportunities by evaluating partner architectures and integration feasibility. Drafted term sheets, built financial models, led contract negotiations, and worked with Legal to finalize deals where product requirements and economics were defined together.
Modeled Yahoo search user-cohort economics, drafted the initial term sheet, and renegotiated distribution terms to provide a minimum guaranteed payout for qualifying U.S. toolbar installs with revenue-share upside. Improved cash flow enabled profitable marketing spending and Yahoo distribution to grow close to 50% within weeks.
Helped launch W3i’s SDK and API-based in-app mobile advertising platform in early 2011. Built off-network inventory, generated initial revenue, and established advertiser demand to address the marketplace’s cold-start problem.
Gained early Google AdWords API beta access and served as Product Owner for proprietary automated keyword generation and ROI-based bid management software. The system powered consumer software user acquisition and earned Top 100 Google Advertiser status.
Identify opportunities for companies to build new capabilities together. Define joint product requirements, align incentives, coordinate development, and carry partnerships through launch and expansion.
Hands-on delivery across websites, internal tools, production software, model and API integrations, and automation, with an emphasis on small, useful systems teams can own.
Model acquisition costs, cohort revenue, margin, and cash timing. Draft term sheets and negotiate guarantees, revenue shares, and commercial structures that support sustainable growth.
End-to-end partnership development from opportunity design and commercial terms through SDK or API integration, launch, measurement, and ongoing optimization.
Compare SaaS platforms with custom multi-model workflows. Test provider capabilities, model unit economics, and implement solutions using third-party platforms and model APIs.
Align Product, Engineering, Business, Legal, Finance, and operations around a shared outcome, then carry complex work from decision through implementation.
Examples of turning commercial opportunities and operational constraints into implemented systems and measurable outcomes.
Led the commercial structure and joint technical work to compare predicted ad revenue across two SDKs and deliver unified publisher reporting. The pilot increased publisher advertising revenue by double digits and expanded across Playdots’ apps and Supersonic’s publisher network.
Used cohort economics to propose a minimum guaranteed payout for qualifying U.S. toolbar installs with revenue-share upside. Drafted the initial term sheet and negotiated the structure. Faster receipts enabled profitable marketing spending and Yahoo distribution to grow close to 50% within weeks.
For a supplement e-commerce brand, compared SaaS creative platforms against a custom multi-model workflow, modeled unit economics, and designed and implemented the solution.
Secured integrations with developers including Imangi Studios, creator of Temple Run, and Sega. Co-scoped requirements, embedded engineers at partner offices, built financial models, drafted term sheets, and negotiated contracts.
Built and published a consumer mobile app combining weather and travel planning. Owned product definition, architecture, implementation, publication, and ongoing iteration.
Building a golf GPS app using open course data.
Designed, built, and published independent software products across web and browser environments. Built and operated agentic workflows with model orchestration, tool integrations, and local and cloud deployment.
I am open to business development and product partnership roles across consumer internet, search, AI, and software, and available for focused AI and software consulting engagements.